This home healthcare business benefits from two powerful trends: Demographics and lifestyle. Everyday, 10,000 Americans turn 65. By 2030, 1 in 5 Americans will be a senior citizen. This demographic trend is often referred to as “the silver tsunami”. The demand for the services offered by this business will grow as the senior population grows.
The lifestyle trend concerns the desire of many seniors to age in place. The U.S. Centers for Disease Control and Prevention defines aging in place as “the ability to live in one’s own home and community safely, independently, and comfortably, regardless of age, income, or ability level”.
The combination of these trends present a tremendous opportunity for this businesses. The business’ franchise territory covers north Denver and Boulder. It’s a territory with great demographics. All clients are private pay/private long-term care insurance.